As I mentioned last week, I’m in the process of evaluating my business + blog and how they interact. It’s official : I will be slowly switching over to branding myself as BREANNA ROSE, not moxee. Within the next month or so, the name moxee will be gone. Don’t worry – I’ll still have everything ( including this blog ), but the name will simply be different. I’ll let you all know exactly what’s going on as it happens.
I also decided to blog in real time about my process. I heard from a LOT of you going through just the same thing … so why not share my thoughts along the way?? First up, you can see my very own moodboard above! All imagery can be found on this pin board of mine with their appropriate sources. I normally have a hard time designing for myself, so I decided to try the exact same process I use with my clients. I set up a pin board for myself and pinned away, following my gut. I let everything I was thinking of fit into that one place and didn’t look at it until I was finished. Turns out, my mind was pretty cohesive in the end. My pins in the beginning were all fairly bright / happy. Then, I noticed that everything began to turn neutral in tone. It’s funny because I think that explains my personality to a TEE. I’m quite a quirky person, but have a solid work ethic and know what I want. It balances the crazy / calm in me.
I want my brand to be reflect myself and embody not only my personality, but how I fit into the design world. I can honestly say that what you’re looking at above feels right. Now … on to the logo! I’ve been working on that behind the scenes for some time and will be showing you all little snippets shortly.
Thanks Cassie! I’m having SO much fun with this whole process. I was wondering if you’d ever go through a similar process like I am … so now I’m excited that I get to watch you go through it ( sometime ) too! xo.