I’m pumped to share a moodboard with you guys for a project I’m currently working on. Although I can’t say much about the project, the board speaks for itself, right?? Somethings about to be classy / casual and totally fun to work on! The coral-y colors will be secondary “pop,” while the navy, sage, and neutrals will be at the forefront. Let’s go!

I was lucky enough to work with the lovely + talented lady behind Paper Fashion, Katie, on her new blog design! We wanted to convey both her personality and illustration aesthetic into a happy little place where her work could live. Simplicity with flair.

Honestly, it was hard NOT to be inspired while working on this project … simply because I was surrounded by Katie’s gorgeous illustrations + glitter on a daily basis. She’s great at what she does, guys, and I couldn’t be more happy to know her! Now, I know you don’t want to read more, so check out the design LIVE, right here.

My latest post for Be Free, Lance on Studio Sweet Studio went up yesterday. It’s about one of my FAVORITE parts of the design process … moodboards!! Here’s a little snippet :

“One of the most crucial parts of my process as a freelance designer has always been creating moodboards for my clients. It serves as an important visual communication tool between us and is often what I use as my final stamp of approval before designing even begins. The goal? To make sure everyone is on the same page. Now, moodboards aren’t just about putting images together in a pretty way. It’s actually a larger process that I’ve shaped over time to the needs of myself + my clients. It goes a little something like this :

First things first, I always like to open communication right away with my clients. We talk pretty generally about a project in the beginning. A brief dialogue about design aesthetics and project guidelines are covered in this part so everyone knows what’s expected of each other. Once I have a firm grasp on the project, I take time to develop a questionnaire for my clients to answer via google docs. If you haven’t heard about this, it’s basically an online version of microsoft office. I like to create a document that my client and I can share and fill out as time goes on. It’s a great way to collect important information and archive it for later. Plus, you don’t have to send files back and forth. It’s all automatically saved for everyone! You’re probably thinking to yourself … what’s up with all this google doc talk and why aren’t we talking about moodboards?? Well, I actually use all collected information from clients to develop moodboards, so it’s definitely relavent + important.”

→ Continue reading at Studio Sweet Studio!!

I wanted to share with you all one of my latest projects – a branding + blog design for Rachelle Wilde, blogger for Kenzie Poo. And let’s get real here : she was such a fun client!! Honestly, after telling me her needs and discussing what direction to take her brand, she really let me go for it. The logo is custom type, hand done by myself to give off a modern and simple flair, with a hint of dip dyed pastels. For her blog, we made sure to keep that theme up for an overall cohesive package. I’m so happy to share this one with you guys! Plus, Rachelle and I are still working together on another project … more to come on that one!

→ Check out the live site here!

As I mentioned last week, I’m in the process of evaluating my business + blog and how they interact. It’s official : I will be slowly switching over to branding myself as BREANNA ROSE, not moxee. Within the next month or so, the name moxee will be gone. Don’t worry – I’ll still have everything ( including this blog ), but the name will simply be different. I’ll let you all know exactly what’s going on as it happens.

I also decided to blog in real time about my process. I heard from a LOT of you going through just the same thing … so why not share my thoughts along the way?? First up, you can see my very own moodboard above! All imagery can be found on this pin board of mine with their appropriate sources. I normally have a hard time designing for myself, so I decided to try the exact same process I use with my clients. I set up a pin board for myself and pinned away, following my gut. I let everything I was thinking of fit into that one place and didn’t look at it until I was finished. Turns out, my mind was pretty cohesive in the end. My pins in the beginning were all fairly bright / happy. Then, I noticed that everything began to turn neutral in tone. It’s funny because I think that explains my personality to a TEE. I’m quite a quirky person, but have a solid work ethic and know what I want. It balances the crazy / calm in me.

I want my brand to be reflect myself and embody not only my personality, but how I fit into the design world. I can honestly say that what you’re looking at above feels right. Now … on to the logo! I’ve been working on that behind the scenes for some time and will be showing you all little snippets shortly.

I really enjoy sharing my process as a designer with others, so I thought I would continue to share some moodboards from current client projects. As you can see, these two are certainly modern and full of simplicity, which fits my design aesthetic to a tee. Although I can’t tell you who I’m working with yet, I’ll say that I’ve been feeling so lucky as of late. I have some pretty awesome clients and couldn’t be happier to be where I’m at. Can’t wait to show you the final pieces from these! And guess what? I plan on discussing moodboards in full detail over on my BE FREE, LANCE column shortly. It isn’t just about slapping some images together – it’s much more that. But until I dig in, enjoy these!

I’m by no means a professional photographer, but I’m learning. I feel most comfortable outside + in natural lighting, but lately, I’ve had some print material that needed photographing, which means I’ve been shaking in my boots! Here are some shots to be used around moxee for branding purposes, filled with my business cards + goodies. I’ll no doubt be taking more photographs in the near future. Let’s just say it’s a goal of mine!

Here’s a sneak peek at one of the mood boards I’ve been working on for a client. We’re working towards a very classy, simple + old hollywood look … which I couldn’t be more excited about! It’s right up my alley. A goal of mine this year has been to share more of my design process and what I do on a daily basis. So here we go! Can’t wait to share more of where this is going with you all.4